Sometimes viewed as the boring stepsister to flashy signage, wayfinding doesn’t get the love it is due. Brilliant wayfinding is memorable, engaging, extends a brand and most importantly serves its purpose. It’s a complex and detailed discipline and we, pardon the pun, really know our way around it.
We are pros at beautifully getting people from one place to the next with the use of carefully crafted signage, words and symbols. You’ll find our work helping people navigate hospitals, medical campuses, universities, shopping districts, sports arenas and more.