New Cairo City // Egypt
New Cairo City is an exciting new project 20 miles from Cairo, Egypt. ArtHouse has been involved from the beginning and has worked closely with the project's team as we cover all public and private sector signage and wayfinding throughout the project. Additionally, we created a system of monumental retail elements to welcome visitors and residents with environmental art and wayfinding structures. Eager for the unveiling, we can only say that it's big. Really big. Because in the land of the pyramids, "monumental" takes on a whole new meaning.