Bennigan's Rebranding

From 'down and out' to heavyweight, Bennigan's is the latest company to look the economy in the eye and come up swinging. Their brand didn't resonate with most Americans, so Bennigan's turned to Ellish Marketing Group and ArtHouse Design to create their new logo and help put this multinational icon back in the ring. ArtHouse reinvisioned the iconic brand, creating a logo system that would appeal to a new, global generation while keeping the Bennigan's heritage and brand equity alive.